• The product: A mobile app which allows users to donate money for polar bears, obtaining in exchange prizes such as gadgets that allow the users to personalize a small digital bear

• Project duration:27/10/2024 to 27/10/2025

• The problem: Donating for polar bears is not very intuitive given that there are no mobile apps specifically for this purpose but only websites which are not very user friendly on mobile even in their design. Furthermore, there is often a need to donate a minimum amount of money, and this prevents even those who would like to donate smaller amounts from donating

• The goal: NorthPad will let users donate, even small amounts of money, which will affect donations from all over the world for polar bears by creating an interaction with users and allowing personalization of a small digital white bear. We will measure effectiveness by comparing the number of users and the number of donations made

• As a young professional, I want to make small but frequent donations to help polar bears, so that I can contribute to conservation efforts within my budget constraints

• As an animal lover, I want to see the direct impact of my donations, so that I know my contribution is making a real difference

• As a mobile user, I want an intuitive and engaging donation experience, so that I can easily support the cause while enjoying the process

• As a social media enthusiast, I want to share my digital bear and donation achievements, so that I can inspire others to join the cause

• As a busy person, I want a quick and simple donation process, so that I can contribute without spending too much time

• Sarah is a young environmentally conscious professional who needs an engaging and flexible way to contribute to polar bear conservation because traditional donation platforms don't accommodate small, frequent donations or provide meaningful feedback on impact

• Michael is a busy social media user who needs a quick and shareable way to support wildlife causes because he wants to make a difference while inspiring his network to join the movement

• Emma is a student animal lover who needs an affordable and interactive donation experience because she wants to feel personally connected to the cause despite her limited budget

• If we provide a mobile app with customizable digital bears and flexible donation options, then users will be more likely to make regular contributions and stay engaged with the cause

• If we implement social sharing features and visual progress tracking, then users will feel more connected to the impact of their donations and spread awareness

• If we create an intuitive, gamified donation experience, then users will find it easier and more enjoyable to support polar bear conservation

The sitemap illustrates the core functionalities and navigation structure of the NorthPad app, including:

• User authentication and profile management

• Donation system and payment processing

• Digital bear customization features

• Social sharing and community engagement

• Progress tracking and achievement system

Our logo design represents a powerful fusion of concepts that embodies our mission:

• The polar bear silhouette merges with melting ice patterns, symbolizing the urgent impact of global warming on Arctic habitats

• The typography integrates seamlessly with the visual elements, creating a cohesive design that represents both the problem and our commitment to solution

• The minimalist approach emphasizes the simplicity of our message: every small action counts in the fight against climate change and wildlife conservation

• The design elements flow together to create a sense of movement, representing the ongoing nature of our conservation efforts and the continuous support from our community

Our icon design features a brand ambassador that embodies our mission while maintaining an approachable and engaging presence:

• The cute polar bear mascot serves as a friendly face for our serious cause, making the donation experience more appealing and accessible to users of all ages

• The playful design approach helps transform the act of donation into an engaging and rewarding experience, particularly attracting younger generations to participate in wildlife conservation

• While maintaining its adorable appearance, the mascot subtly reminds users of the urgent environmental challenges facing polar bears, creating an emotional connection that encourages long-term engagement

• The character's expressive design allows for various emotional states and interactions, making the app experience more dynamic and personally connecting with users

• The simplicity of the design ensures it works well across different platforms and sizes while maintaining its charm and recognition

Our mockups demonstrate the key features and user interface of the NorthPad app:

Goal Statement

Our mobile application will let users make micro-donations and personalize digital polar bears, which will affect both wildlife conservation efforts and global awareness by creating an engaging, gamified experience that connects users directly with the cause. We will measure effectiveness by tracking:

• Number of active users and frequency of donations

• Total amount of donations and average donation size

• User engagement metrics with digital bear customization

• Social sharing rates and community growth

• User retention and long-term participation rates

This is an ongoing project with partial feature demonstrations. Stay tuned for the official launch...